Based on our research, Marketo is HIPAA compliant because it meets the requirements set by the U.S. Department of Health and Human Services (HHS) to safeguard protected health information (PHI).
What is Marketo?
Marketo, an Adobe product, is a cloud-based marketing automation platform designed to help businesses manage and optimize their marketing campaigns. It provides tools for email marketing, lead management, customer engagement, and analytics, enabling marketers to create personalized, data-driven campaigns. Marketo integrates with customer relationship management (CRM) systems, allowing for tracking of customer interactions and sales conversions. With features like automated workflows, segmentation, and AI-powered insights, Marketo helps businesses nurture leads, drive revenue, and improve marketing ROI.
Will Marketo sign a business associate agreement (BAA)?
Yes, Adobe will sign a business associate agreement for Marketo, which can be reviewed by contacting your Adobe sales representative or customer success manager.
What does the Marketo BAA cover?
The Marketo BAA covers the use and disclosure of protected health information (PHI), stating, “Adobe provides health care customers with services that are ready to accept PHI, referring to these services as HIPAA-Ready Services. These HIPAA-Ready Services have additional features and functionalities that allow for both customers, who are Covered Entities or Business Associates, and Adobe to comply with their respective HIPAA obligations. These additional features may increase your license or subscription costs. Customers that license HIPAA-Ready Services to process PHI must have a BAA with Adobe that applies to those HIPAA-Ready Services. A customer may provide PHI only with a HIPAA-Ready Service, in accordance with the license agreement and BAA between Adobe and the customer. Customers are not permitted to create, receive, maintain, or transmit PHI through Adobe Products and Services that are not HIPAA-Ready Services because Adobe has not designed these services to support the customer and Adobe’s HIPAA compliance.”
Is Marketo HIPAA compliant?
Marketo can be HIPAA compliant, if it's used in Adobe's Experience Cloud for Healthcare.
The HIPAA compliant solution: Paubox
Paubox has developed a HIPAA compliant email and texting solution that makes it easier for providers to connect with their patients. It eliminates the need for third-party apps or logins, allowing patients to receive secure, encrypted texts and emails directly on their phones.
Learn more: HIPAA Compliant Email: The Definitive Guide
FAQS
What is HIPAA?
The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).
HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.
Who does HIPAA apply to?
HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.
What is a business associate agreement?
A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.
