Based on our research, Salesforce Pardot is HIPAA compliant because it meets the requirements set by the U.S. Department of Health and Human Services (HHS) to safeguard protected health information (PHI).
What is Salesforce Pardot?
Salesforce Pardot is a B2B marketing automation platform that helps businesses generate leads, nurture relationships, and drive sales. It offers tools for email marketing, lead scoring, campaign tracking, and aligning marketing efforts with sales teams through automation and personalized communication. Integrated with Salesforce’s CRM, Pardot enables businesses to track prospects throughout the sales funnel, measure campaign performance, and optimize marketing strategies for better engagement and conversion.
Will Salesforce Pardot sign a business associate agreement (BAA)?
Yes, Salesforce will sign a business associate agreement for Salesforce Pardot, which can be reviewed by contacting a Salesforce Account Executive.
What does the Salesforce Pardot BAA cover?
The Salesforce Pardot BAA covers the use and disclosure of protected health information (PHI), stating, "When submitting PHI to, or using PHI with, any of the HIPAA Covered Services, Customer must ensure that the submission of PHI to, or use of PHI with, those HIPAA Covered Services is consistent with Salesforce’s: (1) Acceptable Use and External Facing Services Policy; and (2) Artificial Intelligence Acceptable Use Policy.”
Is Salesforce Pardot HIPAA compliant?
Salesforce Pardot signs a BAA, and as a result, is HIPAA compliant.
The HIPAA compliant solution: Paubox
Paubox has developed a HIPAA compliant email and texting solution that makes it easier for providers to connect with their patients. It eliminates the need for third-party apps or logins, allowing patients to receive secure, encrypted texts and emails directly on their phones.
Learn more: HIPAA Compliant Email: The Definitive Guide
FAQS
What is HIPAA?
The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).
HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.
Who does HIPAA apply to?
HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.
What is a business associate agreement?
A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.
