Based on our research, Salesforce Journey Builder is HIPAA compliant because it meets the requirements set by the U.S. Department of Health and Human Services (HHS) to safeguard protected health information (PHI).
What is Salesforce Journey Builder?
Salesforce Journey Builder is a Salesforce Marketing Cloud feature that allows organizations to create and manage personalized customer journeys across multiple channels.
Salesforce Journey Builder allows organizations to design and automate customer interactions, monitor engagement, and gain insights into customer behavior. This enhances marketing strategies and improves the overall experience for customers.
Will Salesforce Journey Builder sign a business associate agreement (BAA)?
Yes, Salesforce Journey Builder will sign a business associate agreement, which can be reviewed here.
What does the Salesforce Journey Builder BAA cover?
The Salesforce BAA covers the use and disclosure of protected health information (PHI), stating, “Salesforce contributes to keeping ePHI secure in the Salesforce Covered Services by implementing security safeguards that apply to all customers by default.”
To safeguard ePHI, the following measures have can be implemented:
- “Continually monitoring the services for security violations
- Encrypting all data in transit
- Storing user passwords in the SHA-256 one-way hash format
- Enabling audit logging that allows system administrators to track certain change activity in the
- Salesforce Covered Services
- Providing customer administrators with configurable tools to maintain strict password security
- policies which govern access
- Providing customer administrators with configurable tools to define user profiles and permission
- sets governing data visibility
- Providing customer administrators with configurable tools to define a company-wide sharing
- model, a role hierarchy, and security rules governing data access
- Providing customer administrators with configurable tools for field level history monitoring and retention”
Is Salesforce Journey Builder HIPAA compliant?
Salesforce signs a BAA, and as a result, is HIPAA compliant.
The HIPAA compliant solution: Paubox
Paubox has developed a HIPAA compliant email and texting solution that makes it easier for providers to connect with their patients. It eliminates the need for third-party apps or logins, allowing patients to receive secure, encrypted texts and emails directly on their phones.
Learn more: HIPAA Compliant Email: The Definitive Guide
FAQS
What is HIPAA?
The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).
HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.
Read also: Understanding and implementing HIPAA rules
Who does HIPAA apply to?
HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.
What is a business associate agreement?
A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.
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