Based on our research, Optimove is HIPAA compliant because it meets the requirements set by the U.S. Department of Health and Human Services (HHS) to safeguard protected health information (PHI).
Optimove is a marketing platform focused on customer engagement, offering tools for managing customer data, orchestrating AI-driven multichannel journeys, and attributing marketing efforts.
Using Optimove, companies can unify customer data into a comprehensive view, execute personalized marketing campaigns across multiple channels, and assess the impact of each initiative. This approach enables businesses to boost customer engagement, enhance lifetime value, and achieve measurable growth through data-driven marketing strategies.
Yes, Optimove will sign a business associate agreement, which can be reviewed here.
The Optimove BAA covers the use and disclosure of protected health information (PHI), stating that they have "enabled the physical, technical, and administrative safeguards required by HIPAA and the HITECH Act inside the in-scope Optimove services."
Their BAA covers:
Optimove signs a BAA, and as a result, is HIPAA compliant.
Paubox has developed a HIPAA compliant email and texting solution that makes it easier for providers to connect with their patients. It eliminates the need for third-party apps or logins, allowing patients to receive secure, encrypted texts and emails directly on their phones.
Learn more: HIPAA Compliant Email: The Definitive Guide
The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).
HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.
HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.
A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.