Based on our research, Optimizely is HIPAA compliant because it meets the requirements set by the U.S. Department of Health and Human Services (HHS) to safeguard protected health information (PHI).
What is Optimizely?
Optimizely is a leading digital experience platform (DXP) that provides tools for content management, experimentation, and personalization, enabling organizations to create and optimize digital experiences across various channels. As of November 2024, Optimizely has introduced HIPAA-ready solutions, allowing healthcare organizations to securely manage and optimize digital experiences while ensuring patient data is protected.
Will Optimizely sign a business associate agreement (BAA)?
Yes, Optimizely will sign a business associate agreement.
What does the Optimizely BAA cover?
The Optimizely BAA covers the use and disclosure of protected health information (PHI), ensuring compliance with HIPAA regulations. While the specific terms of the BAA are not publicly detailed, it generally includes provisions for:
- Protection of PHI
- Notifications of security incidents
- Access by HHS requests
- Individual Right of Access requests
- Individual accounting requests
- Return or destruction of PHI upon termination
Is Optimizely HIPAA compliant?
Optimizely signs a BAA and offers HIPAA-ready solutions.
The HIPAA compliant solution: Paubox
Paubox has developed a HIPAA compliant email and texting solution that makes it easier for providers to connect with their patients. It eliminates the need for third-party apps or logins, allowing patients to receive secure, encrypted texts and emails directly on their phones.
FAQs
What is HIPAA?
HIPAA sets national standards for protecting the privacy and security of certain health information, known as PHI.
HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.
Who does HIPAA apply to?
HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities, entities that perform certain functions or activities on behalf of the covered entity.
What is a business associate agreement?
A BAA is a legally binding contract establishing a relationship between a covered entity under HIPAA and its business associates.
Kirsten Peremore
