Is Mad Mimi HIPAA compliant? (2025 update)

Based on our research, Mad Mimi is not HIPAA compliant because it does not meet the requirements set by the U.S. Department of Health and Human Services (HHS) to safeguard protected health information (PHI).

What is Mad Mimi?

Mad Mimi is an easy-to-use email marketing platform that provides tools for designing, dispatching, and monitoring email campaigns.

With Mad Mimi, organizations can design email campaigns, monitor campaign performance, and gain insights into recipient behavior. This helps them optimize their email marketing efforts and improve engagement with their audience.

Will Mad Mimi sign a business associate agreement (BAA)?

No, Mad Mimi will not sign a business associate agreement and therefore is not HIPAA compliant.

Is Mad Mimi HIPAA compliant?

Mad Mimi does not sign a BAA, and as a result, is not HIPAA compliant.

The HIPAA compliant solution: Paubox 

Paubox has developed a HIPAA compliant email and texting solution that makes it easier for providers to connect with their patients. It eliminates the need for third-party apps or logins, allowing patients to receive secure, encrypted texts and emails directly on their phones. 

Learn more: HIPAA Compliant Email: The Definitive Guide

FAQS 

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.