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Is LinkedIn Ads HIPAA compliant? (2025 update)

Written by Kirsten Peremore | Feb 6, 2025 11:02:43 PM

Based on our research, LinkedIn Ads is not HIPAA compliant because it does not meet the requirements set by the U.S. Department of Health and Human Services (HHS) to safeguard protected health information (PHI).

 

What is LinkedIn Ads?

LinkedIn Ads is a paid marketing tool that allows businesses to advertise on the LinkedIn social network through sponsored posts and other methods. It is particularly effective for B2B companies looking to generate leads, increase online recognition, and share content. However, LinkedIn Ads is not HIPAA compliant because it does not provide the necessary safeguards for PHI.

Related: Is LinkedIn Ads HIPAA compliant? (Update 2024)

 

Will LinkedIn Ads sign a business associate agreement (BAA)?

No, LinkedIn Ads will not sign a business associate agreement and therefore is not HIPAA compliant.

 

Is LinkedIn Ads HIPAA compliant?

LinkedIn Ads does not sign a BAA, and as a result, is not HIPAA compliant.

 

The HIPAA compliant solution: Paubox

Paubox has developed a HIPAA compliant email and texting solution that makes it easier for providers to connect with their patients. It eliminates the need for third-party apps or logins, allowing patients to receive secure, encrypted texts and emails directly on their phones.

 

FAQs

What is HIPAA?

HIPAA sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI). HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.

 

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.

 

What is a business associate agreement?

A BAA is a legally binding contract establishing a relationship between a covered entity under HIPAA and its business associates. The purpose of this agreement is to ensure the proper protection of PHI as required by HIPAA regulations.