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Is Iterable HIPAA compliant? (2025 update)

Written by Tshedimoso Makhene | Jan 22, 2025 2:19:55 AM

Based on our research, Iterable is HIPAA compliant because it meets the requirements set by the U.S. Department of Health and Human Services (HHS) to safeguard protected health information (PHI).

 

What is Iterable?

Iterable is a marketing automation platform designed to assist businesses in engaging with their customers across multiple channels, including email, SMS, in-app messaging, and push notifications. By facilitating personalized communication and automated workflows, Iterable has become a favored choice for companies aiming to enhance customer engagement and experience.

 

Will Iterable sign a business associate agreement (BAA)?

Yes, according to Iterable’s security compliance overview, they will sign a business associate agreement.

 

What does the Iterable BAA cover?

Iterable does state that it will sign a BAA with customers to safeguard protected health information (PHI); however, we’re unable to locate the actual agreement on its website.

 

Is Iterable HIPAA compliant?

Iterable signs a BAA, and as a result, is HIPAA compliant.

 

The HIPAA compliant solution: Paubox 

Paubox has developed a HIPAA compliant email and texting solution that makes it easier for providers to connect with their patients. It eliminates the need for third-party apps or logins, allowing patients to receive secure, encrypted texts and emails directly on their phones. 

Learn more: HIPAA Compliant Email: The Definitive Guide

 

FAQS 

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.

Go deeper: What is HIPAA?

 

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.

Read also: Who HIPAA does not apply to and why

 

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.