Based on our research, Branch is not HIPAA compliant because it does not meet the requirements set by the U.S. Department of Health and Human Services (HHS) to safeguard protected health information (PHI).
What is Branch?
Branch is a mobile growth platform that provides deep linking and attribution solutions to enhance user experiences and measure marketing effectiveness. With Branch, organizations can create seamless user journeys across web and mobile platforms, track the performance of marketing campaigns, and gain insights into user behavior to optimize marketing strategies, improve user engagement, and drive app growth.
Will Branch sign a business associate agreement (BAA)?
No, Branch will not sign a business associate agreement and therefore is not HIPAA compliant.
Is Branch HIPAA compliant?
Branch does not sign a BAA and is therefore not HIPAA compliant.
The HIPAA compliant solution: Paubox
Paubox has developed a HIPAA compliant email and texting solution that makes it easier for providers to connect with their patients. It eliminates the need for third-party apps or logins, allowing patients to receive secure, encrypted texts and emails directly on their phones.
FAQS
What is HIPAA?
HIPAA sets national standards for protecting the privacy and security of certain health information, known as PHI. HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.
Who does HIPAA apply to?
HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.
What is a business associate agreement?
A BAA is a legally binding contract establishing a relationship between a covered entity under HIPAA and its business associates.
Kirsten Peremore
