Based on our research, AppsFlyer is not HIPAA compliant because it does not meet the requirements set by the U.S. Department of Health and Human Services (HHS) to safeguard protected health information (PHI).
AppsFlyer is a mobile attribution and marketing analytics platform that helps businesses measure and optimize their marketing campaigns. It provides insights into the effectiveness of user acquisition strategies by tracking key metrics such as app installs, in-app activity, and customer retention. Its tools also offer fraud prevention, deep linking, and campaign performance analytics, helping businesses make data-driven decisions to improve their return on investment (ROI).
No, Appsflyer will not sign a business associate agreement, and therefore is not HIPAA compliant.
AppsFlyer does not sign a BAA, and as a result, is not HIPAA compliant.
Paubox has developed a HIPAA compliant email and texting solution that makes it easier for providers to connect with their patients. It eliminates the need for third-party apps or logins, allowing patients to receive secure, encrypted texts and emails directly on their phones.
Learn more: HIPAA Compliant Email: The Definitive Guide
The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).
HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.
HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.
A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.