Based on our research, Oracle Elogua is HIPAA compliant because it meets the requirements set by the U.S. Department of Health and Human Services (HHS) to safeguard protected health information (PHI).
What is Oracle Eloqua?
Oracle Eloqua is a marketing automation platform that allows organizations to create and manage personalized marketing campaigns and customer interactions.
With Oracle Eloqua, organizations can design sophisticated marketing workflows, segment their audience, and analyze campaign performance. This allows them to optimize marketing strategies, improve customer engagement, and drive more effective marketing outcomes.
Will Oracle Eloqua sign a business associate agreement (BAA)?
Yes, Oracle Eloqua will sign a business associate agreement, which can be reviewed here.
What does the Oracle Eloqua BAA cover?
The Oracle Eloqua BAA covers the use and disclosure of protected health information (PHI), stating, “The Oracle Eloqua HIPAA Advanced Data Security Add-on Cloud Service (that is, the HIPAA add-on) enables marketers to interact directly with healthcare consumers in a secure and compliant way.”
Under their BAA, Oracle Eloqua will:
- Authenticate users and authorize user access
- Fortify safeguards over user accounts
- Maintain accountable access to sensitive information
- Encrypt sensitive information at rest and in flight
- Fortify applications for secure networks, creating audit trails and actionable event information
Is Oracle Eloqua HIPAA compliant?
Oracle Eloqua signs a BAA, and as a result, is HIPAA compliant.
The HIPAA compliant solution: Paubox
Paubox has developed a HIPAA compliant email and texting solution that makes it easier for providers to connect with their patients. It eliminates the need for third-party apps or logins, allowing patients to receive secure, encrypted texts and emails directly on their phones.
Learn more: HIPAA Compliant Email: The Definitive Guide
FAQS
What is HIPAA?
The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).
HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.
Read also: A guide to HIPAA's rules
Who does HIPAA apply to?
HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.
What is a business associate agreement?
A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.
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